Whilst the worlds broadcasting companies and media internet tv sites have been fighting over gaining the market share of TV viewers, some newly released market research shows what we all probably already know. Television viewers are also watching online TV.
The research by The Nielsen Company TV & Internet Convergence Panel revealed that ‘the top fifth of Internet users spend over 250 minutes per day watching TV compared to only 220 minutes of TV viewing by non internet users’. Low internet useage users spent a similar small amount of time in front of the gogglebox.
This shows that there is a market for both methods of watching, online tv and traditional tv at the same time. I must admit i do struggle to watch heroes online and who wants to be a millionaire on TV at the same time though. Maybe im doing it wrong.
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